Welcome to Striding Out!

A-Z Guide of PR and Social Media

2009-06-08T23:25:06Z

Paula Gardner, gives us a peek into her new book with an extract from the A-Z of Growing Your Business through Press, Networking, and Social Media

F is for FREELANCERS

Getting hold of good freelance contact details is one of the biggest challenges of PR. As they don't work from the office it's almost impossible to reach them by phone, and of course, most publications will never give out their contact details. However, building a good list of freelancers on your media list is vital. So, how can you do this?

How to get on the Radio and TV

2009-04-27T23:18:59Z

Securing a spot on Local Radio

Listen to the local radio station you are interested in for at least an hour. Find out what they talking about, who the presenter and guests are and identify what they are interested in.
Make a connection between your business and what they are talking about, and identify a reason for you to be on the show.
Call the station and talk to the Deputy Editor. Mention you listened to the show, tell them what you do and ask them if you can be on the show.
You don't tend to have a choice of the slot you get aired on, but the best slots tend to be in the evening after drivetime.

Meet The Press

2009-02-16T10:03:35Z

If there's one way to make sure that you get your PR moving, that's to give yourself a deadline. And what bigger deadline could you get that a specific date where you meet the press.

Here's our 7-point guide on inviting press to an event...

1. Decide what it is you will do and put it in the diary. If you've got something to eat or drink, organise a tasting. If you've got a venue, organise an open day. If you're exhibiting, invite the press along to your stand at a specific time for a mini press event.

2. Chose a date. You want enough time to be able to organise something different, and yet a date that's close enough to give some urgency.

3. Find a partner. If there's a venue that you think could do with the publicity, approach them, or buddy up with someone who targets the same market and split the work.

Challenge yourself...put a press event in the diary

2009-01-24T23:09:40Z

If there's one way to make sure that you get your PR done in 2009, that's to give yourself a deadline. And what bigger deadline could you get that an specific date where you meet the press. Here's our 7 point guide on inviting press to an event...

Media Liaison

2008-06-08T14:24:52Z

Having a clients product or brand featured in a wide spectrum of media, increases not only exposure and recognition of the brand, but also sales!

Ten Things Not to Say to a Reporter

2008-06-08T14:22:40Z

Good publicity is a fantastic way of bringing in business.

Dealing with the Press

2008-06-06T17:19:52Z

Why would the press be interested in my company?

Spring- Clean your Speeches

2008-05-29T13:17:26Z

You can spring-clean your speeches at any time, so why not now?