Welcome to Striding Out!

Digital Marketing – Getting Your Website Right

Wed, 21 Jul 2010 09:14:52 +0000

The idea behind Marketing is giving the customer what they want. A product has to have a want and a need value in order for it to be purchased. Marketing is about creating interest in your organisation and the products/services you have to offer.

There are a few simple reasons behind why people buy products;-

Digital Marketing – Getting Your Website Right

Mon, 19 Jul 2010 16:21:36 +0000

There are a few simple reasons behind why people buy products;-

The Internet is Your Partner – Enrich Your Business’ Life

Tue, 01 Jun 2010 10:56:01 +0000

Think about the partnerships you’ve got in your life right now. You may have thought about your romantic partner, your workout buddy, your ‘partner-in-crime’ best friend or your business partner. We form these relationships because they give us something we don’t have alone. They provide us with something that makes us more committed, effective, powerful or successful because of it. Through the partnerships we create, our lives become more enriched.

Before you commit to any kind of partnership whether in your personal or professional life, you want to know what the other party has to offer and how this will benefit you or your business. Creating a partnership with the internet is really no different in this sense. Let’s explore how creating a partnership with the internet could enrich your business’ life.

Print V Online Media. Who Wins?

Mon, 19 Apr 2010 11:27:16 +0000

The internet is slowly taking over today’s society. We have become immersed in a bubble of technology. Why buy print media when nowadays you can have current news constantly updated on the go. The Guardian has recently launched an App for IPhone, and Sky News and CNN are also available for the public to read. So, in the battle of print v online, which is more successful?

Boost your Online Status and Network

Sun, 08 Nov 2009 21:04:27 +0000

It's important to raise your profile online to attract new clients, partners and team members.

Social networking using Linked In and Twitter can be a pivotal strategy for boosting your professional status and network.

Because of the recent massive influx of users Linked In provides a potentially extensive network for showcasing your work achievements. It has an estimated 35 million registered users worldwide of which more than 2 million are based in the UK. This figure is growing at around 5% per month as more candidates find themselves on the market.

Twitter is fast becoming one of the most talked about social networks available on the net. It has huge potential for marketing; and is without doubt an essential resource for all types of professional in all sectors. Those using it astutely realise that it is quickly becoming a major addition to the likes of Linked In as a must-have in the modern day successful marketing strategy.

So how can you make the most of social networking?

Trends in E-Commerce

Sun, 11 Oct 2009 10:42:19 +0000

E-Commerce is “the buying and selling of products or services over electronic systems such as the Internet and other computer networks”

E-Commerce involves:

E-tailing
E-marketing
E-business transaction

The growing importance of e-commerce for business

Currently there are 1,668,870,408 internet users in the world (1.67 billion; total world population 6.9 billion) (Internet World Stats)
US e-commerce sales in 2008 approx $204billion (Forrester State of Retailing Online 2008)
UK e-commerce sales in 2008 approx £59billion (Xorte)
UK B2C e-commerce growing 17% in 2009 (Global B2C Ecommerce Report)
Top 500 retailers posted 2008 growth of 20.7% in e-commerce
Web-only channels are fastest growing e-commerce channels
Recession not unduly affecting e-commerce growth

Why the change in customer behaviour?

Planning a Social Media Strategy

Sun, 21 Jun 2009 21:49:53 +0000

Planning a Social Media Strategy by social media expert, Joanne Jacobs

When the financial services sector make public claims about their intentions to mobilise social media to improve their service offering, you know that social media is no longer a mere fad. On closer inspection, the actual tasks for which the sector plan to use social media are for cheaper, more direct customer service and monitoring of investments and competitors in the market, so the actual deployment of social media is not terribly innovative, yet it is decidedly effective for their purposes. But what's crucial about this kind of public announcement is that it indicates the maturity of social media as a measurement tool for real-time changes in the marketplace, affecting stock prices, public reputation and customer loyalty.

Of course the problem with the strategies being presented by many organisations adopting social media is that they assume

How do I get incoming links to my site?

Sun, 15 Mar 2009 21:04:22 +0000

This is a question on many site owner's minds, it only takes a few minutes to read up that search engines (in particular Google) regard inbound links as an essential factor when it comes to increasing those all important rankings. The tricky part is actually gaining them so here are a few tips....

Top Tips for Search Engine Friendly Web Design

Sun, 15 Mar 2009 21:00:35 +0000

Good SEO starts with a well built site. A site which looks the part might not necessarily be the part. Search Engines want to be able to get to the bits of content which mean something as quickly and easily as possible. the cleaner your code is the better!

Is your website visible to the search engines?

Sun, 15 Mar 2009 20:50:42 +0000

If you aren't receiving the level of search traffic you would like, here's a very easy test that you can conduct to find out how your site is viewed by the search engines. It'll take less than five minutes to conduct and could shed-light on some issues that would otherwise be invisible to you.

An important part of search engine optimisation is site optimisation - ensuring that the content on your website is presented in the right way for both your users and any visiting search engines.