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Figuring Out
Kashflow

Market Research

Understand your marketplace

Researching your market place enables you to respond to the needs of your future and existing clients to maximise sales.

Market research is important if you want to:-

  • Develop personal or investor confidence in your business idea.
  • Increase your client base and sales
  • Keep ahead of your competitiors
  • Keep pace with market trends
  • Diversify into new target market sectors
  • Understand your existing client base?   

Need Some Help?

A coach can help you:-

  • Plan your market research strategy to ensure it creates useful results
  • Refine your customer profile and develop a targeted marketing strategy.
  • Review and analyse your findings to identify meaningful results  
  • Define the unique selling points of your brand as a result of the findings.   
  • Brainstorm innovative new ways of meeting the gaps identified in the market place  

Stride Out with Coaching Call 0845 452 4085 or email coaching@stridingout.co.uk

Our coaching and training is provided on a chargeable basis, but we can access funding to provide free business support to certain groups of entrepreneurs who meet the eligibility of the funding provider. Please enquire to find out more.

 

Client Casestudy

Jessica Houghton
jessica_houghton.jpgJessica Houghton, Founder of Expert Language Solutions
  • I've always had a thirst for foreign languages, culture and travel.
         

Useful Articles

Researching your market sector?
Access practical reports that review the current trends in over 60 UK markets, covering regulatory issues, emerging business opportunities and essential sources of further information. To find out more about researching your target market, click here.

Starting a business?
Find practical profiles that review the legal requirements, start up costs and training needed to set up hundreds of different types of businesses. Profiles also provide hints and tips for researching customers and competitors, and list essential sources of further information. To find out more about your business start-up, click here.

Ethical Consumption Triples

Market Trends

Consumer spending on "ethical" products from Fairtrade food to eco-friendly travel has almost tripled in the past decade, a survey reveals today.

10 Trends for 2010

Market Trends

1. BUSINESS AS UNUSUAL | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More »

2. URBANY | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More »

3. REAL-TIME REVIEWS | Whatever it is you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7. More »

4. (F)LUXURY | Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months. More »

5. MASS MINGLING | Online lifestyles are fueling 'real world' meet-ups like there's no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future. More »

Is starting a business right for you

Why do Market Research

There are huge advantages to starting your own business with the biggest being you are your own boss.  Research has shown that people who have control over their own lives are happier and suffer from less stress.  Not that you won't have many challenges to overcome and at times you may even think having the security of a job is easier.  Maybe at times it will be but ultimately having your own business can be much more fulfilling.

British Library - Business and IP Centre - Market Research Support

How to do your Market Research

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Business & IP Centre

Market Research Resources

Industry Reports, Business Information Databases, Directories, Market Research Reports, etc.