Welcome to Striding Out!

Sell Yourself Well

Sun, 27 Sep 2009 17:57:41 +0000

To sell yourself and your business well, it's important to know what you have achieved.

We recommend that you reflect on your achievements regularly and communicate them clearly to your stakeholders, to create confidence amongst your team, your investors, and new and existing clients.

It's important to give yourself that confidence boost too. You put significant effort into your business, so it's important to feel proud of yourself.

So let's reflect on what your achievements might be:-

During the last month, quarter or year...

Branding for Visibility, Quality, Credibility,

Thu, 19 Mar 2009 21:52:05 +0000

Your brand is a powerful recall of your name by your target market. Additionally it is your target market's relationship with your name and particular goods or services. When your audience thinks of that product or service, your name should immediately come to mind, prompting enquiries and potential sales.

But what marketing tools help develop that brand recall and brand identity?

Choosing and Using a Graphic Designer

Sat, 06 Sep 2008 22:16:39 +0000

A graphic designer, also known as a graphic design consultant, creates logos and other imagery for use on business stationery, promotional literature, 3D designs for packaging, exhibitions and displays, signage and sometimes websites. Your leaflets, advertisements and stationery provide an important representation of your business's image to customers, so it is important to have these designed professionally.

Personal Branding for Marketing

Sun, 08 Jun 2008 00:01:53 +0000

A lot of small businesses and self-employed professionals spend a lot of time and money at the beginning on marketing and advertising, unfortunately this is often unsuccessful.

This is because they have not created an identity that is developed towards their target market, they have not defined clearly who they are, what they do, how they add value and their positioning within their marketplace.

Personal Brand Online

Sat, 07 Jun 2008 23:59:04 +0000

Branding online can be confusing. It is often hard to know where to start, but having a successful online Personal Brand is key for small business owners, self-employed professionals, freelancers and anyone who wants to promote what they do.

Creating a Personal Brand

Sat, 07 Jun 2008 23:40:12 +0000

Creating a unique brand can be based on a person’s own unique qualities. Personal branding is an alternative way of branding your business - a process beyond the logo, a way of getting out of survival mode and turning your business into the business that you know it can be.