Letter from The Cook Islands

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Striding Out CEO Heather Wilkinson is on her travels. Even on holiday she finds herself contributing to the future prosperity of the Cook Islands!

On her visit to the Cook Islands, Heather found herself at a meeting on the future economic prosperity of Cook Islands Tourism, faciliated by the Minister of Tourism and CEO of Cook Islands Tourism. The CEO spoke about the importance of kitesurfing and bonefishing as part of the country's distinguished offering and the Minister spoke about the importance of educating local young people in tourism skills to help retain them in the country and grow the economy for the future. Heather provided some valuable insight to the CEO on how they could improve the marketing of Cook Islands and it's offering in UK, based on her user experience of being a tourist and researching what was on offer in advance of her trip.