Pitching for Investment


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by Business Coach Suzanne Cleal suzanne_cleal_small.jpg

 

If you are pitching for investment potential investors will want to know more information than your elevator pitch can deliver (although it is always a good place to start as a kind of executive summary at the beginning of the presentation).

 

The following is a list of all the things you need to have thought about before you go into an investment presentations.

 

 

The actual presentation may not contain all the details but you will need to be able to respond quickly and confidently if questions arise:  The proposition 
  • What product or service do you offer?
The customer need  
  • What customer need does it meet? 
The size of the opportunity 
  • What is the market size?   
  • Who are your competitiors?
  • How are you different?
  • What is your competitive advantage?
  • Is your idea protected? 
Your business model   
  • What is your route to market?   
  • How will you make money?
  • How much will you charge?
  • What are the costs involved? 
Acquiring and keeping customers 
  • How will you acquire new customers?
  • How will you retain customers?
The numbers 
  • What is your margin?
  • What have you achieved so far?
  • What do you forecast? 
Your credentials 
  • Who are the members of your team?
  • What is your collective track record?
  • What commitment have you already made to the business? 
The evidence Most business plans will contain some assumptions but the evidence for making those assumptions must be provided, including: 
  • Market research
  • Patents
  • Letters of intent from potential clients 
The investment request and offer  
  • What money do you require?
  • What will you provide in return (% of equity)
  • What level of involvement do you want from your investors?  
  • The investment justification  
  • What will the money be used for? 
The return 
  • What is the exit strategy?     
  • What are the risks?
  • What is the forecast return?

If you would like one of our business coaches to help you prepare or practice your pitch, please email us at  [email protected] . the preparation support could make the difference to securing the finance. Striding Out has successfully helped many entrepreneurs prepare their business plan, application form and pitch ready for seeking investment.  

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