Step 3 & 4 - Business Development and Growth

A proven, practical, planning process for companies of all sizes

Description: A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, ma...

0273687867 (Paperback) Apr 2004, 176 pages

Now: £ 11.04 - Was: £ 12.99

Building Your Business Using Brains Not Budget

Description: "I strongly advise anybody wanting to start up their own business to read Marketing Judo" - Sir John Harvey-Jones Marketing Judo aims to inspire people who want to build a brand or business but do...

027366316X (Paperback) Nov 2002, 160 pages

Now: £ 8.49 - Was: £ 9.99

Description: For many of us, being �good� isn�t really good enough. We want to make the very best we can out of our lives � to achieve all we can achieve and be the best we can be. We want to be Brilliant. This bo...

0273675826 (Paperback) Nov 2003, 160 pages

Now: £ 8.49 - Was: £ 9.99

Is Your Marketing Profitable?

Description: "A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler Do you know if your marketing is profitable? Which activities...

0273688847 (Paperback) Apr 2005, 528 pages

Now: £ 21.24 - Was: £ 24.99

14 complete attack and defence strategies for competitive advantage

Description: "This book will be a winner as Vasconcellos offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical...

0273701673 (Hardback) May 2005, 224 pages

Now: £ 18.69 - Was: £ 21.99

Your single source guide to becoming a master of entrepreneurship

Description: Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up...

0273649280 (Paperback) Jun 2000, 432 pages

Now: £ 25.49 - Was: £ 29.99

Facts at your fingertips

Description: One small business - lots of big questions. You've got a small business and lots of big questions. Do I need a website? Do small firms experience difficulties in recruiting the right people? Which ...

0273653261 (Paperback) Sep 2001, 288 pages

Now: £ 15.29 - Was: £ 17.99

The 4 Secrets of Long-Term Business Success and Failure

Description: What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think or what you've read. To find the real answers, strategic man...

0131451324 (Hardback) Oct 2005, 400 pages

Now: £ 14.44 - Was: £ 16.99

Winning Strategies for Creating and Sustaining Customer Loyalty

Description: Many businesses find themselves asking: "Who's stealing my customers? Why is it happening? How can I stop it?" Who Stole My Customer? has the answers. It's a complete guide to planning and implementin...

0131453564 (Hardback) Mar 2004, 224 page

Now: £ 14.44 - Was: £ 16.99

How to create time, reduce pressure and think with clarity

Description: Always rushing? Find you wake up in the night, worried you've forgotten to do something? Battling with information overload? Feel you didn't really do that last job as well as you'd like? Never have t...

1843040166 (Paperback) Mar 2002, 224 pages

Now: £ 12.75 - Was: £ 15.00

A practical guide for developing your leadership talents

Description: Everybody can be a better leader, a more complete leader. Everybody can use more of their potential to inspire and empower others to achieve better results. Great leadership isn't formulaic, nor is it...

1843040255 (Paperback) Mar 2003, 208 pages

Now: £ 14.44 - Was: £ 16.99

Creating the focus you need to achieve your key business goals

Description: Another month, another initiative? Sometimes it can seem that way to busy managers. Each initiative, taken alone, may make sense, but most organizations have too many priorities. Everything is import...

0273704575 (Hardback) Sep 2005, 248 pages

Now: £ 18.69 - Was: £ 21.99

The Definitive Guide to Managerial Success

Description: Some people seem to be naturally great managers. They glide effortlessly onwards and upwards through all the politics, the system, the people problems, the impossible targets, the work overload and al...

0273695169 (Paperback) Nov 2004, 232 pages

Now: £ 8.49 - Was: £ 9.99