Choosing and Using a Graphic Designer
A graphic designer, also known as a graphic design consultant, creates logos and other imagery for use on business stationery, promotional literature, 3D designs for packaging, exhibitions and displays, signage and sometimes websites. Your leaflets, advertisements and stationery provide an important representation of your business's image to customers, so it is important to have these designed professionally.
Well-designed marketing materials and stationery can convey the impression of a dynamic, successful and trustworthy business, while badly designed literature can say exactly the opposite.
Choosing and Using a Graphic Designer
This Scavenger factsheet describes how to choose a graphic designer who is right for your business, and explains the design process from producing a brief to organising the publication of your materials.
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