Branding
Standing Out in Business
The creation of a strong brand is essential for standing out in business, and it is produced by combining a number of important elements:-
- Defining the values and character of your brand and what you stand for
- Understanding your unique selling points
- Deciding on a name that defines your brand
- Creating a logo and creative design that represents all of the above.
It's important your brand appeals to your customer base and distinguishes you from your competitors.
Need some help?
Our branding coach can help you:-
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Explore and define the values and character of your brand
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Review and refine your brand against your competitors
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Idenitfy and define your unique selling points
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Explore and discuss names to represent your brand
Once you have defined all of the above you are then ready for the graphic designer.
We can also offer you a full brand and communication package through our sister company Standing Out.
We offer a comprehensive service including:-
- Logo Design
- Business Stationary Design
- Marketing Literature Design
- Web Design
Email us to enquire about our services
Branding Coaching coaching@stridingout.co.uk
Design Services design@stridingout.co.uk
Our coaching and training is provided on a chargeable basis, but we can access funding to provide free business support to certain groups of entrepreneurs who meet the eligibility of the funding provider. Please enquire to find out more.
Useful Articles
Sell Yourself Well
To sell yourself and your business well, it's important to know what you have achieved.
We recommend that you reflect on your achievements regularly and communicate them clearly to your stakeholders, to create confidence amongst your team, your investors, and new and existing clients.
It's important to give yourself that confidence boost too. You put significant effort into your business, so it's important to feel proud of yourself.
So let's reflect on what your achievements might be:-
During the last month, quarter or year...
Branding for Visibility, Quality, Credibility,
Your brand is a powerful recall of your name by your target market. Additionally it is your target market's relationship with your name and particular goods or services. When your audience thinks of that product or service, your name should immediately come to mind, prompting enquiries and potential sales.
But what marketing tools help develop that brand recall and brand identity?
Choosing and Using a Graphic Designer
A graphic designer, also known as a graphic design consultant, creates logos and other imagery for use on business stationery, promotional literature, 3D designs for packaging, exhibitions and displays, signage and sometimes websites. Your leaflets, advertisements and stationery provide an important representation of your business's image to customers, so it is important to have these designed professionally.
Personal Branding for Marketing
A lot of small businesses and self-employed professionals spend a lot of time and money at the beginning on marketing and advertising, unfortunately this is often unsuccessful.
This is because they have not created an identity that is developed towards their target market, they have not defined clearly who they are, what they do, how they add value and their positioning within their marketplace.
Personal Brand Online
Branding online can be confusing. It is often hard to know where to start, but having a successful online Personal Brand is key for small business owners, self-employed professionals, freelancers and anyone who wants to promote what they do.