Research Techniques


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Primary and Secondary Research Techniques.

It is best to conduct secondary research first and then conduct primary research.

Primary Research  is research that you conduct yourself rather than information that is already published. It is data collected directly from the market by:  

CONDUCTING INTERVIEWS  

  • In person

  • Over the telephone

USING FOCUS GROUPS

USING SURVEYS

CONTACTING POTENTIAL BUYERS/RESELLERS AND END USERS

Secondary Research is a gathering of information exercise. It is data collected from a variety of published sources in both quantiative and qualitative format.  

GOVERNMENT AGENCIES/TRADE ASSOCIATIONS

  • Economic and trade associations
  • Demographic dat

 MEDIA

  • News reports
  • Magazines

INTERNET

  • Blogs/Forums
  • Websites etc

An Essential Resource which provides access to over 800 reports and guides to help research a business idea or market, write a business plan, start up a small business.

Expert Advice by www.wynresearch.com

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