Marketing Strategy Outline
Position your product and service effectively in the market place, using our simple guidelines for developing a marketing stategy.
Check out Suzanne Cleal's 5 point plan below...
1. Customer understanding
Define customer needs - Define customer – segmentation and targeting - Understand customer behaviour – product/service usage, buying habits, price sensitivity
2. Market understanding
Define the market...
For new products – undertake market research, understand the market size, look at your market entry strategy and how to test your market.
For existing products – understand your market share and scan the market and continually undertake a competitor analysis
3. Proposition development
Define your product/service proposition using marketing mix - what is your definition, distribution, pricing, customer service proposition.
4. Positioning and branding
Create a positioning statement and understand basic brand principles. What is your unique selling point that distinguishes you from your competitors.
5. Customer acquisition and retention
Use the FIND, GET, KEEP, DEVELOP customers model
6. Marketing Communications
What is the value of raising awareness versus direct response advertising - What are your marketing channel options and what media do you wish to engage with. Understand your marketing messages using the AIDA model to attract Attention, Interest, Desire, Action.
If you would like assistance with your marketing strategy, Suzanne Cleal is our resident expert in marketing as well as a qualified business coach. To contact Suzanne email [email protected]
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Our business coaches are here to help. Find out more about our business coaching services or email us at [email protected] to arrange a chat with one of our coaches.
