Marketing and Sales
In business you need customers, sales and orders. Marketing isn’t solely about achieving this result. It’s also about retaining those customers and getting repeat business. In order to achieve that you must know your customers well.
- What do they want, need and desire?
- What benefits are they seeking?
- What problems do they need solving?
Marketing is a way to look holistically at your entire business. You must define who your customers are and what their core needs are to ensure your marketing offers appeal to those needs as your business grows.
With this in mind you can see that marketing includes everything that you do in your business life - all day, every day. Everything from e-mail and telephone answering to product and delivery – all of this will affect the way your customers, potential customers and partners view your business. Marketing is more than advertising, PR, literature or events, it is about creating a customer experience and ensuring your company delivers a clear value proposition.Because, how people perceive your product, service and brand will directly affect your profits.
You needn’t have big budgets to effectively market your business. By putting yourself in your customers’ shoes you can develop more targeted, specific and relevant campaigns to achieve results. If you know what they want, it is far easier to express that in your marketing messages. If you know who they are, it is far easier to get those messages in front of them by targeting the right mediums.
Find our more in our articles section
7 Top Tips for Making that First Call
Do You Know What Your Sales Team Are Saying To Your Customers?
One of the greatest challenges to Sales Managers and Directors in charge of a sales team is managing what individuals are actually saying to customers on a day-to-day basis. Sales performance trainer Andy Preston of Outstanding Results highlights the most common mistakes made by internal salespeople and field-based teams when engaging in sales conversations.
Sales from a Barber Shop
Have you ever considered how many customers you might be losing by not making yourself accessible or effectively communicating the value you could bring to your prospects? by Andy Preston, leading Sales Trainer and Coach
Are Your "Follow-Up" Calls Costing You Business
Here's the challenge.....you've spoken to a potential client in the past, and now they've come up again in your "follow up" list.... by Andy Preston, leading sales trainer and coach.
Guest Speaking and Networking
Bethanie Lunn, Managing Director of Huge Promotions Ltd aka ‘Huge PR’ speaks to Striding Out about her role in managing an innovative fashion and lifestyle PR Company and how to boost your company profile the way she does…