Marketing and Sales
Standing Out in Business
In business you need customers, sales and orders. Marketing is about engaging the customer and sales is about securing the customer and retaining those customers to keep repeat business. In order to achieve that you must know your customers well.
To engage and secure new and existing customers
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You must define who your customers are and understand their core needs
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You must identify the right marketing channels to reach your customers
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You must decide what to say to your customers to close the deals
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You must create the right customer experience to retain customers
Investing time and finance in getting it right from the beginning and increase your revenue rather than loose you money.
Do you need help?
Our Coaches and Experts can help you....
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Develop your marketing strategy
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Develop your communication style e.g. copywriting, sales pitch
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Decide on the right marketing tools e.g. leaflets, website, blog
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Learn and implement new marketing techniques e.g. social media, direct marketing, online marketing
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Develop your presentation style and confidence
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Develop your sales skills and techniques
To enquire about coaching in marketing and sales email coaching@stridingout.co.uk
To enquire about design of marketing tools email design@stridingout.co.uk
Our coaching and training is provided on a chargeable basis, but we can access funding to provide free business support to certain groups of entrepreneurs who meet the eligibility of the funding provider. Please enquire to find out more.
Client Casestudy 
Emma-Jayne Parkes and Viviane C. Jaeger, Co-Founders of Squid London
SquidLondon is a forward thinking design team paving the way in future material technology.
Useful Planning Tools
A Guide to Writing a Marketing Plan by Scavenger.
Useful Articles
Promote your retail product on TV
New Retail Series
| BBC Two
Entrepreneurs, inventors, designers - Britain's high street wants you!
Do you believe you've invented the next Dyson? Concocted a successor to Innocent Smoothies? Discovered the next Protect and Perfect face cream? Then the BBC wants to hear from you.
In a groundbreaking new series with retail expert Theo Paphitis, some of Britain's biggest and best loved high street stores are clearing some shelf space for you - the great British public - to sell your products.
Boost your Online Status and Network
It's important to raise your profile online to attract new clients, partners and team members.
Social networking using Linked In and Twitter can be a pivotal strategy for boosting your professional status and network.
Because of the recent massive influx of users Linked In provides a potentially extensive network for showcasing your work achievements. It has an estimated 35 million registered users worldwide of which more than 2 million are based in the UK. This figure is growing at around 5% per month as more candidates find themselves on the market.
Twitter is fast becoming one of the most talked about social networks available on the net. It has huge potential for marketing; and is without doubt an essential resource for all types of professional in all sectors. Those using it astutely realise that it is quickly becoming a major addition to the likes of Linked In as a must-have in the modern day successful marketing strategy.
So how can you make the most of social networking?
Trends in E-Commerce
E-Commerce is “the buying and selling of products or services over electronic systems such as the Internet and other computer networks”
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E-tailing
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E-marketing
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E-business transaction
The growing importance of e-commerce for business
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Currently there are 1,668,870,408 internet users in the world (1.67 billion; total world population 6.9 billion) (Internet World Stats)
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Top 500 retailers posted 2008 growth of 20.7% in e-commerce
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Web-only channels are fastest growing e-commerce channels
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Recession not unduly affecting e-commerce growth
Why the change in customer behaviour?
Successful Influencing
By Cheryl Speak, Striding Out Business Coach
Influencing skills are often hailed as the key to success and we are sometimes lead to believe that there is a ‘trick' to being a successful ‘influencer'. The truth is its simple .... Listening. The art is actually in knowing how to listen.
The reason why the simple art of listening is one of the strongest influencing skills is because it develops and enhances trust and rapport faster than anything else. In the world of sales, the more your client is telling you about themselves, then the more they build their trust in you.
Planning a Social Media Strategy
Planning a Social Media Strategy by social media expert, Joanne Jacobs 
When the financial services sector make public claims about their intentions to mobilise social media to improve their service offering, you know that social media is no longer a mere fad. On closer inspection, the actual tasks for which the sector plan to use social media are for cheaper, more direct customer service and monitoring of investments and competitors in the market, so the actual deployment of social media is not terribly innovative, yet it is decidedly effective for their purposes. But what's crucial about this kind of public announcement is that it indicates the maturity of social media as a measurement tool for real-time changes in the marketplace, affecting stock prices, public reputation and customer loyalty.
Of course the problem with the strategies being presented by many organisations adopting social media is that they assume