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Kashflow
Figuring Out

Marketing, PR & Sales

Stand Out in Businessstep-3---work-experienceweb.jpg

In business you need customers,

A Brand defines your product.
Marketing & PR engages the customer
Sales secures the customer.

 

 

To engage and secure new and existing customers

  • You must define who your customers are and understand their core needs
  • You must identify the right marketing channels to reach your customers
  • You must decide what to say to your customers to close the deals
  • You must create the right customer experience to retain customers

Our Coaches and Experts can help you....

  • Develop your brand
  • Develop your marketing strategy
  • Develop your PR campaign
  • Develop your communication style e.g. copywriting, sales pitch
  • Decide on the right marketing tools e.g. leaflets, website, blog
  • Learn and implement new marketing techniques  e.g. social media, direct marketing, online marketing
  • Develop your presentation style and confidence
  • Develop your sales skills and techniques

To enquire about coaching in marketing, PR and sales email coaching@stridingout.co.uk

To enquire about design of marketing tools email design@stridingout.co.uk

Our coaching and training is provided on a chargeable basis, but we can access funding to provide free business support to certain groups of entrepreneurs who meet the eligibility of the funding provider. Please enquire to find out more.

 

Please find useful articles on the following topics below:- 

The Internet is Your Partner – Enrich Your Business’ Life

Online Marketing
Think about the partnerships you’ve got in your life right now. You may have thought about your romantic partner, your workout buddy, your ‘partner-in-crime’ best friend or your business partner. We form these relationships because they give us something we don’t have alone. They provide us with something that makes us more committed, effective, powerful or successful because of it. Through the partnerships we create, our lives become more enriched.

Before you commit to any kind of partnership whether in your personal or professional life, you want to know what the other party has to offer and how this will benefit you or your business. Creating a partnership with the internet is really no different in this sense. Let’s explore how creating a partnership with the internet could enrich your business’ life.

Print V Online Media. Who Wins?

Online Marketing
The internet is slowly taking over today’s society.  We have become immersed in a bubble of technology.  Why buy print media when nowadays you can have current news constantly updated on the go.  The Guardian has recently launched an App for IPhone, and Sky News and CNN are also available for the public to read.  So, in the battle of print v online, which is more successful?

Successful Negotiating

Sales Techniques

My husband loves to negotiate. So much so that whenever I need to buy new running shoes, he always buys a pair, too, with the hopes that he can swing a "deal" with the store by buying two pairs at once. Of course, he never gets a discount, but what I find fascinating is the number of times he asks for a discount, doesn't get it, and still buys the item at full price anyway.

I started thinking about this from the seller's perspective, by analyzing my own negotiation techniques, and those of my clients. The questions I wanted to answer were: Exactly what makes a successful negotiator? And what do they do differently from the rest of us to get the price they want, while still leaving their customers feeling that they're getting a good deal?

The following simple five-step process can help maximize your results each time you negotiate. Even better, I find it works wonders at every stage of the sales process, from negotiating price to discussing delivery, added product features or any other terms your prospect is looking for a break on.

 Step 1: Get into the right frame of mind

The first thing you have to do when negotiating is make sure you're in the right frame of mind. Do you really believe that your products or services are worth the price you're charging? If the answer is no, then you won't be able to negotiate successfully. Period.

If you implement the next four steps of this plan, I can guarantee that those readers who truly believe that their products are worth the price they charge will walk away with more deals at full price. Those of you who think your products are too expensive, on the other hand, will continue to sell at a discount.

These steps aren't necessarily easy, and in fact may take some discipline to implement. But for those of you who are willing to put in the effort, I promise that they will help make negotiation easier, and more natural.

Sales Action Plan for 2010

Sales Techniques

In this article, leading Sales Expert Andy Preston explains what sales lessons you should have learnt from 2009.... and what you need to do differently to be more successful in 2010.....

2009 was an interesting year for many salespeople and business owners I've been speaking with recently. Whilst some had a successful year, many others were grateful for making the sales they did, and some were grateful to make it through the year at all!

2009 had some interesting lessons in terms of sales and sales tactics, things we should all learn from whether we're a salesperson, sales manager, director or business owner.

Follow the tips below and watch your sales soar in 2010!.....

Sales Lesson Number One - Prospect Continuously

If 2009 taught you nothing else, it taught you that you can't always rely on your existing customers to hit your sales targets! 2009 was the year that existing customers were looking for ways to cut costs in their businesses - and maybe you and your product or service were one of those costs?

Prospecting should be done on a continuous basis, not just when you're quiet!

Negotiating - The Myths and Realities

Sales Techniques

We have all been there at some stage in our business lives - the dreaded negotiation with your most awkward client. He regularly screws you to the floor each year on price and everything else you have to offer! Pretty quickly you see every negotiation as a battle and all your self confidence goes.

There are a lot of myths surrounding negotiating which don't help if you are faced with handling such a session for the first time. But as with any myth, there is usually a very different reality.

Myth: It can be a daunting ordeal

You mention to your trusted partner or member of staff that you are off to negotiate next year's big contract. What do they say? "Good luck!" The majority of people think that negotiating is a dirty and tough task, a necessary evil.

Reality: Not if you plan

As with all things in life, we fear the unknown, especially if we are unprepared. The reality of negotiating is that with adequate preparation comes confidence. Before your meeting sit down and ask yourself the following questions:

  1. what do you want out of this negotiation?
  2. what is your lowest, acceptable and best price?
  3. what are you prepared to 'give away' if necessary?
  4. what do you know about the other company's position in the deal?
  5. if you don't know much, what questions can you ask to improve your understanding?

Thorough preparation is a great confidence booster. See the negotiation as a presentation and plan your approach and questions before hand.

Myth: Negotiators are born

There is such a mystic surrounding negotiation and the skills needed to be good at it, that most people think you either have it at birth or you don't!

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