Great PR coverage � whether on TV, in the local or national newspaper, or in your local community, can skyrocket your business, both in terms of brand awareness and sales.

However, if you receive no press or media coverage and the public don�t know about you, you�ll be left PR wondering where your next customer is coming from. PR is an essential part of any business strategy and a fantastic one because you can do it on a very low budget. However, executing a successful PR strategy does require some time and thought. PR practitioner Paula Gardner of Do Your Own PR and Divine Publicity explains how. You can maximize your chances of getting your name out there with our PR Tips, Articles and PR And Marketing Mix Workshop.

Tips and Advice

We�ve put together some handy tips and advice to help you manage the financial aspects of your business. The tips and articles will point you in the right direction, providing you with a plan of action to increase the profile and promote the unique qualities of your business.

If you have a question, please drop us a line and we shall put it forward for the weekly Q/A session. For one to one advice you can seek further support from our expert advisers directly, please see the Dedicated Supplier Directory Section.

Top Tips

• The Ten PR Tips for Planning Stage - View
• The Ten PR Tips for Launch Stage - View
• The Ten PR Tips for Growing Stage - View

Articles

Check out the Striding out in PR Blog for excellent articles and tips by leading PR experts

Training and Support

Maximising Impact � The Marketing and PR Mix Workshop

" PR is the cheapest marketing tool available" - Stelios Haji-Ioannou, Easy Group in The Small Business Start-Up Workbook.

Maximising Impact � The Marketing and PR Mix

The one day workshop will help you to:

• Create an effective marketing and communications strategy for taking your business to your clients.
• Let the right people know about you, your business and your brand, at the right time.

The expert advisers will teach you how to:

• Identify the right marketing channels for your business
• Use key communication techniques to effectively gain the attention of your target market to generate real sales.

With leading experts, including Jennifer Potts, Fresh Start Marketing, and PR expert, Paula Gardner from Do Your Own PR.

This workshop will prepare you to hit the market head on, with:

• The foundation of a marketing and communications strategy.
• The importance of market research and finding your ultimate market niche.
• Approaches to maximising your marketing within a manageable budget.
• Lessons on how to effectively write a press release and engage the press.

Book your place and maximise the impact and success of your marketing Email [email protected] to secure your place on the next Maximising Impact The Marketing and PR Workshop.

Other Links

Expert Advice provided by
Paula Gardner of

www.doyourownpr.com

To find out more about their services
visit the Dedicated Supplier Directory.

Online Mentoring

Submit your question to Paula..now