PR

An Introduction to PR

Media relations (otherwise know as PR) is best described as the next best thing to a word-of-mouth-recommendation, except that you are getting through to potentially thousands of people, rather than just one or two.

If you are not a well-known brand, it can be very difficult to persuade potential clients and customers to use your company. After all, why would anyone want to use your product or services when there are already established brands out there that they can use instead? If you are a smaller enterprise trying to compete with bigger companies, you need to make people believe in what you do. Your prospective customers won’t know about the great work you do unless you tell them about it and it’s important to let them know about you in the right way to protect your company and nurture its growth.

This is where a high profile and responsible press campaign can help. If a journalist writes about your company in a positive way they are instantly validating the product or service that is being written about.

The public takes its lead from newspaper, magazine and online articles. They respect the journalists and publications that provide them with information. The fact that a journalist has chosen to write about your company, markets you in a way that is far more effective than advertising. Anyone can advertise if they have the budget, but for press coverage about your company to appear, a journalist has had to make a value judgement and decide that your business is worth writing about. This is why PR has up to ten times the value of advertising. When you consider that the cost of a full-page advert in The Sunday Times is in the region of £56,000, the value of effective media relations cannot be underestimated by any business.

Media relations will…

Strengthen your relationships with existing clients and contacts
Help you grow at a pace that suits you
Build your brand
Add validity to what you do – making the process of earning trust with new customers easier and less time consuming
Highlight your company’s strengths, setting you apart from competitors
Help you to launch a new venture/product/service
Attract new business or investment
Help you to break into new markets

Expert Advice by Blue Rocket Group

Blue Rocket Group is an ethical media relations agency. We develop and manage high impact campaigns across a wide range of sectors. We work hard to ensure that every campaign produces outstanding results; meeting and often surpassing business objectives.Our strategic thinking means that the right messages are delivered to the right audiences. Blue Rocket offers a flexible approach based on honest advice, good value and great results.

As an ethical agency our reputation means everything and in an industry with a sometimes negative image, we really stand out from the crowd. To find out more about our special package for small companies & the not-for-profit sector contact Vicky Hoad on 01273 779196 or email Vicky Hoad

Please find further tips and advice in the articles below

Preparing Your Business for a PR Campaign

Creating a PR Campaign

Preparation is key before your start your PR Campaign. Make sure you follow the steps below before you start shouting about your business to the media!

Online PR

Creating a PR Campaign

PR is often thought to encompass just real life media such as newspapers, magazines and the web, but there’s a whole world of online PR that needs attention as part of your business growth.