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Creating a unique brand can be based on a person�s own unique qualities. Personal branding is an alternative way of branding your business - a process beyond the logo, a way of getting out of survival mode and turning your business into the business that you know it can be.

A personal brand is a clear idea and expectation that comes to mind when others think of you. It is the powerful way that you communicate and demonstrate what you stand for; your vision, values, skills, passions and attributes.

In building a strong personal brand you are saving not only your clients' time, but also your own time, stress, money and frustration. You will stand out for the uniqueness that you offer - you will not be able to be copied by your competitors. You will have a competitive edge and a magnetic influence that attracts the right kind of people to your business.

Like it or not, the ability to brand yourself has become essential to the way we live and work today. So how do you plan to stand out from the crowd? How could you be seen to add value to your clients?

A unique strong personal brand can offer you

  • Greater visibility and credibility
  • Distinguishing yourself from your competitors
  • Confidence to clearly communicate the elements that make you different
  • Creating strong user loyalty - gaining more business
  • Evoking the correct perceptions in the mind of your target market
  • Creating a brand identity that is compelling, enticing and draws people to you

You can better understand your personal qualities through studying your strengths and attributes or you can use a coach to help you explore your qualities using our Business Motivation Programme. What�s more, you can attend our Creating and Defining your Brand Workshop, Branding Tips and Resources.

Tips and Advice

We�ve put together some handy tips and advice to help you manage the financial aspects of your business. The tips and articles will point you in the right direction, providing you with a plan of action to increase the profile and promote the unique qualities of your business.

If you have a question, please drop us a line and we shall put it forward for the weekly Q/A session. For one to one advice you can seek further support from our expert advisers directly, please see the Dedicated Supplier Directory Section.

Top Tips

  • Top Branding Tips at Planning Stage - View
  • Top Branding Tips for Launch Stage - View
  • Top Branding Tips at Growth Stage - View

Articles

Articles

Check out the Striding out in PR Blog for excellent articles and tips by leading PR experts

For further reading you can also download the following articles:

Adobe Acrobat Reader is required to view the above articles. You can download this for free from http://www.adobe.com/.

Training and Support

Defining and Creating a Unique Business
Cost: �150.00 for full day

This one day workshop provides valuable advice and tips from leading experts, Dawn Winder of I-Define, and Maitland Kartland from Kartland Solicitors, combined with a series of interactive sessions, to help you:

  • Define and create your own unique personal brand and identity
  • Identify your unique selling proposition
  • Protect and secure your identity and the legal aspects of your brand
  • Communicate your business offer with clarity and impact
  • Learn how to develop robust and fruitful relationships with clients, suppliers and associates for business benefit

Dates coming soon
Book your place and fine-tune your brand
Email [email protected] to secure your place on the next Defining And Creating A Unique Business Workshop.

Other Links

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