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In business you need customers, sales and orders. Marketing isn�t solely about achieving this result. It�s also about retaining those customers and getting repeat business. In order to achieve that you must know your customers well.
Marketing is a way to look holistically at your entire business. You must define who your customers are and what their core needs are to ensure your marketing offers appeal to those needs as your business grows. With this in mind you can see that marketing includes everything that you do in your business life - all day, every day. Everything from e-mail and telephone answering to product and delivery � all of this will affect the way your customers, potential customers and partners view your business. Marketing is more than advertising, PR, literature or events, it is about creating a customer experience and ensuring your company delivers a clear value proposition. Because, how people perceive your product, service and brand will directly affect your profits. You needn�t have big budgets to effectively market your business. By putting yourself in your customers� shoes you can develop more targeted, specific and relevant campaigns to achieve results. If you know what they want, it is far easier to express that in your marketing messages. If you know who they are, it is far easier to get those messages in front of them by targeting the right mediums. You can better understand your target market and customers in our Exploring Ideas Information section or via our Positive Action Programme. What�s more, you can maximize your chances of getting your name out there with our PR And Marketing Mix Workshop, Marketing Tips and Resources. Top TipsArticles Check out the Striding out in Marketing Blog for excellent articles and tips by leading Marketing experts Online Mentoring Submit your question to Jenny...now |
