Effective Sales Techniques

All entrepreneurs have to sell to win customers and have a successful business.

Its important to learn how to sell effectively, so how do you open and close deals with potential clients. How can you anticipate what they want to know, build rapport, not be too pushy, and effectively win a new client.

Our guest expert for the evening is Grant Leboff, Founder of the Intelligent Sales Club.

In order to address the massive changes that have rendered the traditional Sales and Marketing model obsolete Grant Leboff formalised his own Sales and Marketing philosophy Sales Therapy.
It was these ideas and principles that helped Leboff build his own successful telemarketing company. After starting the business in 2002 Leboff sold out earlier this year.

Leboff is the Principal of The Intelligent Sales Club Ltd which concentrates on putting together effective Sales and Marketing strategies, mentoring Owners and Directors in their Sales and Marketing and providing Sales and Marketing training. The ethos of the Company is finding cost effective ways of encouraging customers to approach you thus creating a solid Sales pipeline.

Leboff spends a significant amount of time giving talks about Sales and Marketing for a variety of business groups. He is a regular contributor to many business magazines and newspapers and has been featured in the Daily Telegraph, The Independent, The Daily Mirror and appeared on BBC Radio. His first book Sales Therapy, was in the top 10 Amazon bestseller list when it was published in October last year and was one of the top selling books on Sales, in the UK in 2007, and has now been published worldwide.