International Trade
How Cultural Knowledge and Language are Key to Success Overseas
Expert Language Solutions' Managing Director, Jessica Houghton, explains the importance of understanding the cultural differences for conducting successful business abroad.
If you are planning to trade with other countries it's important not to isolate people by not respecting or understanding their culture and language. This could limit you from selling or purchasing a service or product and you could risk loosing credibility with your overseas trading market or partner.
A company needs to address cultural etiquette and language to ensure they manage international relations effectively, for the following reasons.
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